Join us on February 5, 2026 for a bonus day of educational sessions!

Each Bonus Day Session is $495 pp and should be added to your individual registration.

The Agritourism Guest Experience

Presented by Frank Price  

This seminar will give you a clear understanding of the difference created by delivering great guest experience, while mastering a basic service foundation.  

It will teach you how to create the systems and tools to achieve, implement, execute, reinforce, and measure what will become your ultimate differentiator. 

  • Defining new relevant markets and the why of your Agritourism Concept

  • Developing and Aligning Your Culture to achieve it

  • Recruiting And Hiring

  • Guest Interfacing Personality / Understanding Correct Placement

  • Experience Delivery Tools

  • Elevating Beyond Service - Guest Service Mastery

  • Personalized Interaction & Emotional Connections

  • Leadership / Productivity / Engagement

  • Change Management

Understanding and delivering a consistent and quality agritourism offering along with a great guest experience can be the simplest and yet most complex competitive differentiator for your farm. It goes beyond your attractions and offerings. It’s the relationships and personalized interaction opportunities your staff has available to them every day. It’s what will set you apart and be the reason they will return and more often.

Unexpected “WOW” moment(s), driven by human interaction makes the greatest impact and picture worthy moments, that typically cost you nothing to create. Exceeding expectations results in longer, more powerful memories, and the retelling or posting of your guests’ experiences can drive your farm’s profitability and growth for all new reasons.  

February 5, 2025 | 8:00am - 4:00pm | Location: Sun & Surf 1/2

Navigating the Middle: A Workshop for Non-Owner + Non-Family Managers

Presented by Maureen Ballatori

This interactive workshop equips agritourism managers with strategies to effectively translate owner vision into operational success while advocating for frontline perspectives. Through interactive discussions, case study reviews, and collaborative problem-solving, participants will develop practical tools for managing both up and down the organizational structure. Gain insights from peers across diverse agritourism sectors while building skills to measure performance and communicate value.

As a result of this session, you will be better able to:

  • Master techniques for interpreting and implementing owner vision

  • Develop effective KPIs and analytics to demonstrate success and identify challenges

  • Build a toolkit for communicating frontline realities to ownership

  • Learn strategies for staff leadership that align with organizational goals

  • Apply proven conflict resolution methods when ownership and operational priorities diverge

February 5, 2025 | 8:00am - 4:00pm | Location: Gold Coast 3/4/5

The Influential Leader

Presented by Michael Diettrich-Chastain

This session will review various strategies that a leader can leverage to increase their ability to ask the right questions of themselves, their employees and their organization - in order to drastically improve results.

Through a new model of leadership, we will explore the science and story behind how to influence behavior.

Learning outcomes: 

  • Learn a new model that will help you increase influence as a leader

  • Explore strategies that can be implemented immediately to help increase employee engagement

  • Improve your ability to direct and change employee behavior

February 5, 2025 | 8:00am - 4:00pm | Location: Space Coast 1/2/3