Wednesday| February 4, 2026
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5:00 – 7:00 p.m. | Bonus Day Check In
Doubletree Hotel - Ballroom Entrance
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Time TBD | Disney Institute
Coronado Springs Resort - Schedule Here
Thursday | February 5, 2026
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6:30 a.m. | Morning Prayer Gathering
Courtyard
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7:00 – 9:00 a.m. | Bonus Day Check-In
Ballroom Entrance
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6:30 – 8:00 a.m. | Breakfast (Bonus Day Registrants Only!)
Gold Coast 1-4
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8:00 - 4:00 p.m. | Disney Institute
Coronado Springs Resort - Schedule Here
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8:00 – 5:00 p.m. | Trade Show Vendor Set Up
Universal Center ONLY
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Bonus Day Sessions
8:00 – 4:00 p.m. | Lunch on-site from 11:30 – 12:30 p.m. Pre-Registration Required
* The Agritourism Guest Experience
* Navigating the Middle: A Workshop for Non-Owner + Non-Family Managers
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12:00 – 4:00 p.m. | Vendor Check-in
Ballroom Entrance
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4:00 – 6:00 p.m. | Event Check-in
Ballroom Entrance
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5:00 – 6:00 p.m. | First-Timers Reception
Outdoor Pavilion South Courtyard
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6:00 – 7:30 p.m. | Welcome Reception
Seminole Ballroom
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7:30 – 8:30 p.m. | Farm Tour Bus Meetings
Rooms will be announced
Friday | February 6, 2026
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Attendee Check-In | 6:30 – 7:30 a.m.
Ballroom Entrance
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Farm Tours
Meet in Bus Meeting Room at Assigned Time
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8:00 – 4:00 p.m. | Trade Show Vendor Set-Up
Universal Center and Seminole Ballroom
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12:00 - 4:00p.m. | Trade Show Vendor Check-In
Ballroom Entrance
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5:00 – 8:00 p.m. | Trade Show Open to Attendees
Universal Center and Seminole Ballroom
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5:00 – 7:00 p.m. | Dinner @ Trade Show Location
Universal Center, Seminole Ballroom, Sun & Surf for extra seating
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7:30 – 9:30 p.m. | Roundtables
Sun & Surf & Space Coast
Saturday | February 7, 2026
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7:30 – 8:30 a.m. | Prayer Breakfast
Mangrove ***Must pre-register! ***
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8:00 – 10:00 a.m. | Breakfast
Seminole Ballroom
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8:00 - 2:00 p.m. | Check-In
Ballroom Entrance
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8:00 - 4:00 p.m. | Expo
Universal Center and Seminole Ballroom
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8:00 - 4:00 p.m. | Wellness Space
Gold Coast 1-4
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11:30 – 1:30 p.m. | Expo Lunch
Seminole Ballroom
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3:00 p.m. | Afternoon Movement
Courtyard by the Pool
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4:00 – 6:00 p.m. | Afternoon Roundtables
Sun & Surf, Space Coast, Gold Coast
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9:00 – 10:00 p.m. | Pop-Up Roundtables
Sun & Surf, Space Coast
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TicketSpice Party
Sunday | February 8, 2026
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6:30 a.m. | Morning Movement Session
Courtyard by the Pool
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6:30 a.m. | Prayer Gathering
Courtyard
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7:00 – 8:00 a.m. | Breakfast
Seminole Ballroom
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7:30 – 10:00 a.m. | Attendee Check-In
Ballroom Entrance
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7:45 – 4:00 p.m. | Kids Program
Sawgrass
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8:00 – 9:30 a.m. | General Session
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9:45 – 12:00 p.m. | Educational Breakout Sessions
The Audition “Live” Personality Hiring System
presented by Frank PriceMeet Your New Best Friend – Your Procedure Manual
presented by Erik BeardTransforming Your Business with Strategic Food Offerings
presented by Presented by Maureen Ballatori
Panelists: Wickham Farms, Pingle’s Farm Market, Gritt’s FarmEmployment Laws and Your Agritourism Operation: Are You Covered?
presented by Peggy HallService Provider Roundtable
presented by Melissa HuntBest Practices of Agritourism Layout and Design to Maximize Business Success
presented by Randy WhiteCreate Your AI Marketing Assistant In Less Than An Hour
presented by Dale BertrandLive Leadership Coaching
presented by Michael Diettrich-Chastain -
12:00 – 1:30 p.m. | Lunch
Seminole Ballroom
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1:30 – 3:45 p.m. | Educational Breakout Sessions
Build a Brand that Attracts Raving Fans
presented by Erika Tebbens & Tricia PhelpsLeading From The Middle
presented by Mary TempleNext-Level Retail Merchandising
presented by Angie EckertSafety & Legal Prep - Hope for the Best, Prepare for the Worst - Waivers, Signage, Documentation
presented by Sara Mazzolla, Joan Allgaier, and Kim AyersTaking Back Control - Building Resilience in your Life and Business
presented by Marshal SewellHosting Successful & Profitable On-Farm Flower Workshops
presented by Lyndsay Biehl-MercerBeyond Prompting: AI-powered Visuals for Agritourism Marketing
presented by Dale BertrandThe Experience Economy INSIDE Your Business
presented by Chris Roehm & Hugh McPherson -
4:00 – 5:00 p.m. | Annual meeting
Seminole Ballroom
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5:30 – 9:30 p.m. | Pop-Up Roundtables
Various locations throughout the Convention Center space
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6:00 – 11:00 p.m. | SuperBowl Party
Outdoor Pavilion
Monday | February 9, 2026
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6:30 a.m. | Morning Movement Session
Courtyard by the Pool
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6:30 a.m. | Prayer Gathering
Courtyard
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7:00 – 8:30 a.m. | Breakfast
Seminole Ballroom
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7:45 – 4:00 p.m. | Kids Program
Sawgrass
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8:30 – 9:30 a.m. | General Session
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9:45 – 11:00 p.m. | Educational Breakout Sessions
Enhancing Employee Autonomy & Engagement
presented by Kirsten RamosUsing the Concierge Approach for Incident Reporting
presented by Robert BoskenDigital Doppelgänger(s): How Savvy Farms Are Augmenting Their Unique Talents Using The Magic of AI
presented by Andrew DavisContent Strategy - Why You Should “Build in Public"
presented by Adam StokerIncome Tax Savings When You Need It Most - How a Cash Balance Plan Can Give You BIG Tax Deductions and Make Your Farm Succession Plan Better
presented by Chris RoehmOpening the Farm Gates: ADA Accessibility for Agritourism Guests
presented by Jackie SchweichlerDesigning with Purpose: Rethinking Farm Layout for Impact and Profit
presented by Jeff GreenwoodThe Dreamer, The Realist, and The Critic: Disney’s Ingredients for Impactful Teams
presented by Erika Bayh -
11:00 – 12:00 p.m. | Educational Breakout Sessions
Optimize the Customer Experience - The Rest of the Story
presented by Mary TempleTechnology Used at Eckert's to Manage Across Locations
presented by Chris EckertBUSINESS OWNERS ONLY SESSION Delegating with Accountability
presented by Kirsten RamosOptimize Your Marketing Ecosystem
presented by Erika TebbensGuaranteeing Farm Income: An Overview of Whole Farm Revenue Protection and Micro-Farm Crop Insurance
presented by Kylee Zdunic-Rasch & Kyle GannonReal Farms, Real Results: Social Media Design Tips Using Canva
presented by Kellie Crye WardWomen of Agritourism: Stories of Grit, Growth & Guts
presented by Courtney RamseyCounterintuitive Agritourism Business Logic
presented by Frank Price -
12:00 – 1:30 p.m. | Lunch
Seminole Ballroom
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1:30 – 3:45 p.m. | Educational Breakout Sessions
The Psychology of Pricing: Maximizing Revenue and Customer Satisfaction
presented by Maureen BaltoriSocial Styles, Strengths Finders and The Enneagram, Oh MY: How Personality and Workplace Assessments Support Team Growth
presented by Erika BayhTurning a Cut Flower Farm into an Agritourism Destination
presented by Lyndsay Biehl-Mercer
panel Session Michele Brown, Marc-Andre Isabelle, Debbie WickhamI’m Getting Sued - Now What
presented by Sara Mazzolla, Joan Allgaier, and Kim Ayers
panelist - Scott DeBuckSo, You Decided to Start with Agritourism? Now What?
presented by Krista Duynisveld HulshofFix It, Don’t Fake It: Real Talk Strategies for Resolving Team Conflict
presented by Courtney RamseyBishop’s Pumpkin Farm-53 Seasons and Counting
presented by Bishop’s Pumpkin FarmYour Farm Store’s Hidden Harvest: Uncovering Retail Profits in Plain Sight
presented by Jonathan Raduns -
5:00 – 9:00 p.m. | Celebration of Excellence Dinner
Seminole Ballroom - Join your friends for the last hurrah! We will have food, drinks and F U N!