Wednesday| Thursday | Friday | Saturday | Sunday | Monday

Printable Schedule

Wednesday| February 4, 2026

5:00 – 7:00 p.m. | Bonus Day Check In

Doubletree Hotel - Ballroom Entrance
8:00 a.m. - 5:30 p.m. | Disney Institute

Coronado Springs Resort - Schedule Here

Thursday | February 5, 2026

6:30 a.m. | Morning Prayer Gathering

Courtyard
7:00 – 9:00 a.m. | Bonus Day Check-In

Ballroom Entrance
6:30 – 8:00 a.m. | Breakfast (Bonus Day Registrants Only!)

Gold Coast 1-4
8:00 - 5:30 p.m. | Disney Institute

Coronado Springs Resort - Schedule Here
8:00 – 5:00 p.m. | Trade Show Vendor Set Up

Seminole Ballroom and Universal Center
12:00 – 4:00 p.m. | Vendor Check-in

Ballroom Entrance
4:00 – 6:00 p.m. | Event Check-in

Seminole Ballroom Registration
5:00 – 6:00 p.m. | First-Timers Reception

Outdoor Pavilion
6:00 – 7:30 p.m. | Welcome Banquet

Seminole Ballroom - *Not Recorded
7:30 – 8:30 p.m. | Farm Tour Bus Meetings

Rooms will be announced

Friday | February 6, 2026

Attendee Check-In | 6:30 – 7:30 a.m.

Seminole Ballroom Registration
Farm Tours

Meet in Bus Meeting Room at Assigned Time
8:00 – 4:00 p.m. | Trade Show Vendor Set-Up

Seminole Ballroom and Universal Center
12:00 - 4:00p.m. | Trade Show Vendor Check-In

Ballroom Entrance
5:00 – 8:00 p.m. | Trade Show Open to Attendees

Universal Center and Seminole Ballroom
5:00 p.m. – 8:00 p.m | Wellness Space PAUSE

Gold Coast 1-4
5:00 – 7:00 p.m. | Dinner @ Trade Show Location

Universal Center, Seminole Ballroom, Sun & Surf for extra seating
7:30 – 9:30 p.m. | Roundtables

Sun and Surf & Space Coast - *Not Recorded

Saturday | February 7, 2026

7:30 – 8:30 a.m. | Prayer Breakfast

Mangrove ***Must pre-register! ***
8:00 – 10:00 a.m. | Breakfast @ Trade Show

Seminole Ballroom
8:00 - 2:00 p.m. | Attendee Check-In

Seminole Ballroom Registration
8:00 - 4:00 p.m. | Expo

Universal Center and Seminole Ballroom
8:00 - 4:00 p.m. | Wellness Space - PAUSE

Gold Coast 1-4
11:30 – 1:30 p.m. | Lunch @ Trade Show

Seminole Ballroom
3:00 p.m. | Afternoon Movement Session

Courtyard by the Pool
4:00 – 6:00 p.m. | Afternoon Roundtables

Sun & Surf, Gold Coast 4, Mangrove, and Sawgrass - *Not Recorded
9:00 – 10:00 p.m. | Pop-Up Roundtables

Sun & Surf, Space Coast - *Not Recorded
TicketSpice Party

7:00 p.m. | Ole Reds at Icon Park

Sunday | February 8, 2026

6:30 a.m. | Morning Movement Session

Courtyard by the Pool
6:30 a.m. | Prayer Gathering

Courtyard
7:00 – 8:00 a.m. | Breakfast

Seminole Ballroom
7:30 – 10:00 a.m. | Attendee Check-In

Seminole Ballroom Registration
7:45 – 4:00 p.m. | Kids Program

Sawgrass
8:00 – 9:30 a.m. | General Session - Agritourism 2025 & Beyond

Seminole Ballroom
9:45 – 12:00 p.m. | Educational Breakout Sessions

The Audition “Live” Personality Hiring System
presented by Frank Price
Meet Your New Best Friend – Your Procedure Manual
presented by Erik Beard
Transforming Your Business with Strategic Food Offerings
presented by Presented by Maureen Ballatori
Panelists: Wickham Farms, Pingle’s Farm Market, Gritt’s Farm
Employment Laws and Your Agritourism Operation: Are You Covered?
presented by Peggy Hall
Service Provider Roundtable
presented by Melissa Hunt
Best Practices of Agritourism Layout and Design to Maximize Business Success
presented by Randy White
Create Your AI Marketing Assistant In Less Than An Hour
presented by Dale Bertrand
Live Leadership Coaching
presented by Michael Diettrich-Chastain
12:00 – 1:15 p.m. | Lunch

Seminole Ballroom
1:30 – 3:45 p.m. | Educational Breakout Sessions

Build a Brand that Attracts Raving Fans
presented by Erika Tebbens & Tricia Phelps
Leading From The Middle
presented by Mary Temple
Next-Level Retail Merchandising
presented by Angie Eckert
Safety & Legal Prep - Hope for the Best, Prepare for the Worst - Waivers, Signage, Documentation
presented by Sara Mazzolla, Joan Allgaier, and Kim Ayers
Taking Back Control - Building Resilience in your Life and Business
presented by Marshal Sewell
Hosting Successful & Profitable On-Farm Flower Workshops
presented by Lyndsay Biehl-Mercer
Beyond Prompting: AI-powered Visuals for Agritourism Marketing
presented by Dale Bertrand
The Experience Economy INSIDE Your Business
presented by Chris Roehm & Hugh McPherson
4:00 – 5:00 p.m. | Annual meeting

Seminole Ballroom
5:30 – 9:30 p.m. | Pop-Up Roundtables

Various locations throughout the Convention Center space *Not Recorded
6:00 – 11:00 p.m. | Super Bowl Party

Outdoor Pavilion

Monday | February 9, 2026

6:30 a.m. | Morning Movement Session

Courtyard by the Pool
6:30 a.m. | Prayer Gathering

Courtyard
7:00 – 8:30 a.m. | Breakfast

Seminole Ballroom
7:45 – 4:00 p.m. | Kids Program

Sawgrass
8:30 – 9:30 a.m. | General Session

The Cube of Creativity: Why Adding Constraints Sparks Innovation, Action, & Builds Agritourism Business
presented by Andrew Davis
9:45 – 10:45 a.m. | Educational Breakout Sessions

Enhancing Employee Autonomy & Engagement
presented by Kirsten Ramos
Using the Concierge Approach for Incident Reporting
presented by Robert Bosken
Digital Doppelgänger(s): How Savvy Farms Are Augmenting Their Unique Talents Using The Magic of AI
presented by Andrew Davis
Content Strategy - Why You Should “Build in Public"
presented by Adam Stoker
Income Tax Savings When You Need It Most - How a Cash Balance Plan Can Give You BIG Tax Deductions and Make Your Farm Succession Plan Better
presented by Chris Roehm
Opening the Farm Gates: ADA Accessibility for Agritourism Guests
presented by Jackie Schweichler
Designing with Purpose: Rethinking Farm Layout for Impact and Profit
presented by Jeff Greenwood
The Dreamer, The Realist, and The Critic: Disney’s Ingredients for Impactful Teams
presented by Erika Bayh
11:00 – 12:00 p.m. | Educational Breakout Sessions

Optimize the Customer Experience - The Rest of the Story
presented by Mary Temple
Technology Used at Eckert's to Manage Across Locations
presented by Chris Eckert
BUSINESS OWNERS ONLY SESSION Delegating with Accountability
presented by Kirsten Ramos
Optimize Your Marketing Ecosystem
presented by Erika Tebbens
Guaranteeing Farm Income: An Overview of Whole Farm Revenue Protection and Micro-Farm Crop Insurance
presented by Kylee Zdunic-Rasch & Kyle Gannon
Real Farms, Real Results: Social Media Design Tips Using Canva
presented by Kellie Crye Ward
Women of Agritourism: Stories of Grit, Growth & Guts
presented by Courtney Ramsey
Counterintuitive Agritourism Business Logic
presented by Frank Price
12:00 – 1:15 p.m. | Lunch

Seminole Ballroom
1:30 – 3:45 p.m. | Educational Breakout Sessions

The Psychology of Pricing: Maximizing Revenue and Customer Satisfaction
presented by Maureen Baltori
Social Styles, Strengths Finders and The Enneagram, Oh MY: How Personality and Workplace Assessments Support Team Growth
presented by Erika Bayh
Turning a Cut Flower Farm into an Agritourism Destination
presented by Lyndsay Biehl-Mercer
panel Session Michele Brown, Marc-Andre Isabelle, Debbie Wickham
I’m Getting Sued - Now What
presented by Sara Mazzolla, Joan Allgaier, and Kim Ayers
panelist - Scott DeBuck
So, You Decided to Start with Agritourism? Now What?
presented by Krista Duynisveld Hulshof
Fix It, Don’t Fake It: Real Talk Strategies for Resolving Team Conflict
presented by Courtney Ramsey
Bishop’s Pumpkin Farm-53 Seasons and Counting
presented by Bishop’s Pumpkin Farm
Your Farm Store’s Hidden Harvest: Uncovering Retail Profits in Plain Sight
presented by Jonathan Raduns
5:00 – 10:00 p.m. | Celebration of Excellence Dinner

Join your friends in your Farm-Fancy Attire for the last hurrah! We will have food, drinks and F U N!
Seminole Ballroom *Not Recorded

Wednesday| Thursday | Friday | Saturday | Sunday | Monday

Printable Schedule

Wednesday| February 4, 2026

5:00 – 7:00 p.m. | Bonus Day Check In

8:00 a.m. - 5:30 p.m. | Disney Institute

Thursday | February 5, 2026

6:30 a.m. | Morning Prayer Gathering

7:00 – 9:00 a.m. | Bonus Day Check-In

6:30 – 8:00 a.m. | Breakfast (Bonus Day Registrants Only!)

8:00 - 5:30 p.m. | Disney Institute

8:00 – 5:00 p.m. | Trade Show Vendor Set Up

12:00 – 4:00 p.m. | Vendor Check-in

4:00 – 6:00 p.m. | Event Check-in

5:00 – 6:00 p.m. | First-Timers Reception

6:00 – 7:30 p.m. | Welcome Banquet

7:30 – 8:30 p.m. | Farm Tour Bus Meetings

Friday | February 6, 2026

Attendee Check-In | 6:30 – 7:30 a.m.

Farm Tours

8:00 – 4:00 p.m. | Trade Show Vendor Set-Up

12:00 - 4:00p.m. | Trade Show Vendor Check-In

5:00 – 8:00 p.m. | Trade Show Open to Attendees

5:00 p.m. – 8:00 p.m | Wellness Space PAUSE

5:00 – 7:00 p.m. | Dinner @ Trade Show Location

7:30 – 9:30 p.m. | Roundtables

Saturday | February 7, 2026

7:30 – 8:30 a.m. | Prayer Breakfast

8:00 – 10:00 a.m. | Breakfast @ Trade Show

8:00 - 2:00 p.m. | Attendee Check-In

8:00 - 4:00 p.m. | Expo

8:00 - 4:00 p.m. | Wellness Space - PAUSE

11:30 – 1:30 p.m. | Lunch @ Trade Show

3:00 p.m. | Afternoon Movement Session

4:00 – 6:00 p.m. | Afternoon Roundtables

9:00 – 10:00 p.m. | Pop-Up Roundtables

TicketSpice Party

Sunday | February 8, 2026

6:30 a.m. | Morning Movement Session

6:30 a.m. | Prayer Gathering

7:00 – 8:00 a.m. | Breakfast

7:30 – 10:00 a.m. | Attendee Check-In

7:45 – 4:00 p.m. | Kids Program

8:00 – 9:30 a.m. | General Session - Agritourism 2025 & Beyond

9:45 – 12:00 p.m. | Educational Breakout Sessions

12:00 – 1:15 p.m. | Lunch

1:30 – 3:45 p.m. | Educational Breakout Sessions

4:00 – 5:00 p.m. | Annual meeting

5:30 – 9:30 p.m. | Pop-Up Roundtables

6:00 – 11:00 p.m. | Super Bowl Party

Monday | February 9, 2026

6:30 a.m. | Morning Movement Session

6:30 a.m. | Prayer Gathering

7:00 – 8:30 a.m. | Breakfast

7:45 – 4:00 p.m. | Kids Program

8:30 – 9:30 a.m. | General Session

9:45 – 10:45 a.m. | Educational Breakout Sessions

11:00 – 12:00 p.m. | Educational Breakout Sessions

12:00 – 1:15 p.m. | Lunch

1:30 – 3:45 p.m. | Educational Breakout Sessions

5:00 – 10:00 p.m. | Celebration of Excellence Dinner

NAFDMA